One of Seoul’s most historic bakeries is bringing three nostalgic breads to Korean convenience stores, following an ice cream collaboration that sold 2.7 million products.
Korean convenience stores have become surprisingly good places to discover what’s happening in the country’s food scene. The latest example involves a bakery that opened in Seoul in 1946. Taegeukdang (태극당) is expanding its collaboration with GS25. After selling millions of ice creams together, the two brands are introducing three bakery products on October 13 and 15, 2026.
Three nostalgic Korean breads arrive at GS25
Taegeukdang Butter Cream Bread (태극당 버터크림빵) launches October 13 at ₩2,800, combining soft sliced bread with a rich buttercream filling.
Taegeukdang Oranda Bread (태극당 오란다빵) arrives October 15 at ₩3,200, combining soft bread, castella sponge cake, apple jam and soboro crumbs.
Taegeukdang Mini Mammoth Bread (태극당 미니맘모스빵) also launches October 15 at ₩3,800. It layers soboro bread with sweet bean filling, strawberry jam and peanut buttercream. Mammoth bread is a recognisable Korean bakery style, often featuring generous fillings and multiple textures.
Why Taegeukdang matters in Korea
Taegeukdang opened in 1946, shortly after Korea’s liberation from Japanese colonial rule. Over the decades, its monaka ice cream and traditional breads became familiar to generations of Seoul customers. Its historic Jangchung-dong bakery remains a destination for visitors interested in the city’s food culture.
For older customers, Taegeukdang evokes childhood treats. For younger shoppers, its vintage identity offers something different from contemporary dessert cafés. The GS25 collaboration brings that heritage into a more accessible format.
The ice cream collaboration was already a success
According to GS25 figures reported in October 2026, six collaborative ice cream products with Taegeukdang had sold approximately 2.7 million units by the end of September.
The Milk Cone (우유콘), introduced in May 2026, sold approximately 1.2 million units in five months. Old-Fashioned Bingsu (옛날빙수), introduced in June 2025, reached approximately one million cumulative sales.
These are retailer-reported figures rather than independent market rankings, but they offer useful evidence of consumer demand. The companies reportedly spent about a year developing the three new breads.
What international visitors should know
GS25 offers a convenient way to discover Korean food collaborations that may not be widely available overseas. Look for the Korean name 태극당 on the packaging. Availability may differ by location, particularly during the launch period.
If you’re visiting Seoul, Taegeukdang’s historic Jangchung-dong bakery is near Dongguk University Station, Exit 2, on Subway Line 3. Trying the original bakery and the convenience-store collaboration could make an interesting comparison.
The ThisKovery Take
Korea’s convenience-store food scene isn’t only about inventing unusual flavours. Sometimes it’s about making something familiar feel relevant again. Taegeukdang’s partnership with GS25 brings an established bakery’s identity to a much wider audience. And if we had to choose one to try first, the mini mammoth bread sounds particularly intriguing.
Sources: Yonhap News Agency, NewsPim and Electronic Times, October 12, 2026; official Seoul tourism information.