What Is Butter Tteok? The Korean Dessert Trend That Refused to Disappear

Butter tteok went viral in Korea in spring 2026. Months and millions of sales later, the crispy-chewy rice cake is still here. Here’s what it is and why it lasted.

Butter tteok went viral in Korea in spring 2026. Months and millions of sales later, the crispy-chewy rice cake is still here. Here’s what it is and why it lasted.